A national clothing brand with a line of shirts that ran too small.A dish soap that angered many customers because of sticky leakage.A high-end pressed face powder with excessive complaints for breakage.A shampoo/conditioner bundle with a high return rate-because it was being fulfilled with two shampoos. By monitoring these statistics and qualitative data weekly, the team can quickly uncover any declining trends.įor example, through reviewing our clients’ data in their Amazon Seller Central account, my team has uncovered: The team members managing the seller account must stay on top of key reports and data, including returns, reviews, seller feedback, the voice of the customer and buyer messages. This applies whether the brand maintains its own seller account or relies on hand-picked third-party sellers to move its product on Amazon.įirst and foremost, the brand must maintain high product quality for buyers. Product quality is of primary importance.Įxecutives at a brand must understand how well their Amazon presence is-or isn’t-being managed. Buyers are paramount, and their complaints rule the day. In the view of Amazon executives, every seller and brand is replaceable. But I have witnessed that individual suspensions can happen even to Amazon’s largest seller accounts and top brands.Īmazon’s priority is not, never has been and never will be sellers or brands. or international law.Īmazon does not release specific numbers around its account suspensions, and mass suspensions, while they do happen, are rare.
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